No standard formula
No two homes are the same, and neither are the people selling them. Some need to move quickly, others are waiting for the right buyer, and many are buying at the same time.
I take the time to understand both the property and the person, then shape the pricing, presentation and marketing around you, from a quiet launch to full exposure on day one.
Throughout, you deal with me: clear, honest advice at every stage, from someone who knows your property and makes sure you always know what happens next.
01
Let’s meet
A relaxed, no-obligation meeting at your home to understand what you want to achieve.
Valuation and pricing strategy
An honest, evidence-based valuation, and the right pricing and launch plan for your home.
02
03
Preparing your property for market
I coordinate your Home Report, solicitor, photography, floor plans and marketing.
Launching and managing your sale
Marketing on Rightmove, Zoopla and OnTheMarket, with viewings, feedback and offers managed for you.
04
05
From offer to completion
I stay involved through the legal process, right through to handing over the keys.
01
Let’s meet
Every sale starts with a relaxed, no-obligation meeting at your property.
I’ll take the time to understand your home, your circumstances and what you would like to achieve. It’s also a chance for you to ask questions, understand how Rowan works and decide whether I’m the right fit for you.
Valuation and pricing strategy
Using recent comparable sales, current market conditions and my knowledge of the Edinburgh property market, I’ll provide an honest, evidence-based valuation of your home.
From there, we’ll agree the right pricing and launch strategy - considering how best to position your property, attract the right buyers and achieve the strongest possible result.
02
03
Preparing your property for market
Once you’re ready to move forward, I’ll coordinate everything needed to prepare your home for launch, making sure each element comes together at the right time.
This includes:
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Instructing your Home Report surveyor
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Liaising with your solicitor
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Arranging professional photography and floor plans
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Advising on presentation and final preparations
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Preparing your property description and marketing
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Launching and managing your sale
Your property will be carefully presented and promoted through Rowan’s website and the major property portals, including Rightmove, Zoopla and OnTheMarket.
I’ll manage enquiries, viewings and buyer communication, keeping you updated with clear, constructive feedback along the way.
As interest develops, I’ll guide you through notes of interest and offers, helping you consider not just the price, but the conditions and position of each buyer, so you can make an informed decision with confidence.
04
05
From offer to completion
My involvement doesn’t end once an offer is accepted.
I’ll remain closely involved throughout the legal process, keeping in touch with you, the buyer and the solicitors to help keep everything moving and resolve any issues that arise.
I’ll be there to support you right through to completion and the handover of keys.
FAQs
Earlier than you might think. Even if a move is six months away, an early conversation lets us talk through timing, what the market is doing in your area and anything worth doing to the property before it goes on. There's no obligation, and it often makes the eventual sale smoother.
Yes. I'll visit your home, talk through your plans and give you an honest, evidence-based view of its value and how I'd approach selling it. There's no charge and no pressure to instruct me afterwards.
In Scotland, almost every home on the open market needs a Home Report before it can be advertised. It includes a survey and valuation, an energy report and a property questionnaire, and it's prepared by an independent chartered surveyor. I'll arrange it for you as part of preparing your home for market, and the surveyor's fee is paid by you as the seller.
I do. I'll conduct viewings myself, so the person showing buyers round is the one who knows your home, your position and what matters to you. I'll give you honest feedback after each one, and if you'd prefer to do some viewings yourself, we can agree that too.
Rowan's standard fee is 1% of the final sale price plus VAT. Your written proposal will also set out any agreed marketing or third-party costs clearly, so there are no surprises. The fee is normally paid by your solicitor from the sale proceeds on completion, so there's nothing to pay upfront.
